Crucible Essays (238 words) - Salem Witch Trials, The Crucible

Crucible Notes for an essay on human weaknesses that are prominent in the Crucible Lying (pg. 10 - Abigail Williams) Abigail lied to Parris when he asked if she had slept with Proctor. (pg. 17 - All the Girls) They all agreed to say that they had only danced, nothing more. (pg. 109 - Elizabeth Proctor) Goody Proctor lied in court and said that her husband had not committed lechery. Greed (pg. 29 - Thomas Putnam) Mr. Putnam got angry with John Proctor for taking wood from what he thought was his own land when really Proctor bought it from Goody Nurse's husband five months ago. (pg. 63 - Reverend Parris) Parris thought he needed golden candlesticks for the church so he had preached nothing but golden candlesticks until he had them. (Abigail Williams) Abigail wanted to marry John Proctor and when he let her know he only loved Elizabeth, Abigail tried to get rid of Elizabeth. Lack of Strength (pg. 42 - Tituba) Tituba could not take the abuse she was getting any longer so she gave in and confessed to compacting with the Devil. (pg. 113 - Mary Warren) Mary was not strong enough to stand up to the girls and she turned on John Proctor and said that he was the Devil's man. (Deputy Governor Danforth) Danforth could not stop hanging people when he knew they were innocent because he had already killed so many, he was not strong enough to take responsibility for his error. English Essays

Getting a Job Isnt Hard...If You Prepare For These 4 Things

Getting a Job Isnt Hard...If You Prepare For These 4 Things Landing a job, as it turns out, is about four major things- at least with most corporations. The resume is worth just over 10%, enough to get you through the door, but then your interview performance and company fit are each worth about two-thirds of the equation. And the last little bit of magic has to do with your personality- at least how they perceive it. So start focusing on these, in the appropriate proportions. 1. ResumeBy now, you know what you need to do. And if you don’t, there are some great examples and suggestions and strategies to be found that will make it easy to develop your resume.2. InterviewLike a movie star’s screen test, or a Broadway actor’s audition, the interview is your first major hurdle, and worth about a third of the weight in the hiring process. Don’t just pick a snazzy outfit:Â  do your homework, practice, practice, practice, and come prepared. The more work you do before you walk into that interview, the easier it will be t o sell them on your strengths and how you can deliver across all of their unique needs for your position.3. Cultural FitIt seems a little like getting invited to sit at someone’s lunch table, but so it goes. This is also weighted at about a third of the equation. They want to make sure you’re a good fit just as much as you want to make sure you’ll get along with your co-workers and not be miserable coming to work each day.Does everyone wear power suits and sit in cubicles, when you’re accustomed to standing desks and jeans and open plan offices with empanada carts? These things are worth considering, and your hiring manager will be just as interested in figuring out how well you’d fit as you are.4. Personality AssessmentMore and more companies are using specially designed assessments to determine what your unique personality would be as an employee, given the environment at that particular company, what your job will be, and who you are. These are the final chunk of the pie, and probably weighted at less than 10 percent of the overall impression you will make. Sometimes they can prove disastrously wrong, but sometimes they can really show a perfect match. Try to be yourself- rather than attempting to outsmart the system, and you should be fine.Remember, the best and only thing you can do is be prepared. Knowing what your future employers might be looking for is just another tool in your job search toolbox. Know before you go.

LAND GRABBING KEEPS ME AWAKE Essay Example | Topics and Well Written Essays - 1000 words

LAND GRABBING KEEPS ME AWAKE - Essay Example With global reports confirming the world’s peaking oil, among other greater risks such as persistent hunger partly contributed by anthropogenic climate change, the putative existence of ‘reserve agricultural land’ in the global south, particularly in Africa and the Latin America, has been labeled the lifeline, thus the dramatic revaluation and the subsequent haste to acquire and control large swathes of land for agro-industrial, large-scale resource extraction initiatives and food security (McMichael, 2012). Buoyed by the idea that long-term landholdings are the only avenue to assuage continuous supply of their needs, ‘finance-rich, resource-poor’ countries are aggressively funding the acquisitions in government to government deals that leaves the poor even more worse off than ever. While the surge in the transnational commercial land deals ringing in massive ‘private and non-private’ lands to the dispossession of the global poor are guid ed by the neoliberal policies under the supervision of WTO, the trade-offs seem far off a just order, for the rules only but favors the big Brother, thus the accelerated land grabbing, more so in Africa where unutilized land is considered plentiful and labor are relatively cheap. In spite of the title deeds issued by most African, Latin American and Asian countries indicating ownership, land remains the property of the state. Accordingly, the state possesses all the rights to do whatever it desires, including utilizing as a bait to attract foreign investments (Houtart 2010). Ironically disturbing is the very fact that Africa, a continent that faces hunger the most, takes the lion’s share of the dubious land deals that exacerbates their local food insecurity further, for arable lands leased in large scale to foreigners only produce food and other products for export purposes. Small scale farmers hitherto

How technology is changing the way people commicate with one another Research Paper

How technology is changing the way people commicate with one another and conduct business - Research Paper Example Communication is one of the most important aspects in every society and it has been made easier and flexible by technology. Moreover, many people have been attracted to the business world because technology has made business transactions to become flexible and easier. Today, individuals can easily communicate or conduct business with anyone from any part of the world. This paper explores about ten academic sources to provide a thoughtful discussion on the possible impacts of communication and information technology on communication and business transactions. The first section of this paper is the introduction, and then the focus is on the how technology has changed how societal members communicate and conduct business followed by the conclusion. Today, smartphones, computers, laptops, and internet have formed part of our lives due to the development and advancement in technology. Advances in communication technology including computers and some software have enabled a significant shift in the way individuals or businesses communicate (Sinnreich, 2010). Technology is everywhere and it has completely revolutionized almost all aspects of our lives including the way we work, communicate, interact, and conduct business among others. It is the greatest change agents of the civilization of mankind since its development. Most people depend on various technological devices in order to perform their duties in the business environment. The most important aspect about technology is how it has helped us stay in touch with each other. For instance, today people can easily engage in various conversations at the same time and also individuals can communicate with others in the external world. This is a good thing especially for the busines s environment because it makes business transactions to be carried out faster and easily. There is rapid change in the social media and is establishing new trends

The contribution of black women to the African American freedom Essay

The contribution of black women to the African American freedom struggle between 1865 and 1940 - Essay Example Gates et al. (2012; p.492) state that â€Å"political participation has been a fundamental constant in the lives of African American people† and this statement is verifiable by the great testaments of the struggle for freedom and justice that black men and women have portrayed and displayed with relentless and enduring determination in the past. Sheriff et al. (2011; p.432) observe that the beginnings of the African American struggle are outlined in the people’s quest for independence from dominance, supremacy of the other and slavery. Certainly, the role of black women in carrying this vision, guiding it towards its realization and ensuring that the struggle for independence evolves into the achievement of equality has been critical and of immense importance. The purpose of this paper is to evaluate the contributions of black women to the African American freedom struggle by directing specific focus towards the analysis of the period lasting between 1865 and 1940. The discussion in the succeeding sections of the paper aims to establish a critical view of the role that black women played in achieving the aims that were advanced by early writers, journalists, historians, leaders and freedom fighters between 1865 and 1940. ... The adoption of this framework throughout the progress of the analysis essentially enhances the comprehensiveness and depth of the research by suggesting that the actions of a human being cannot be understood in their entirety unless the fundamental role that various systems, entities and organizations play in dictating those behaviors and decisions is fully acknowledged and realized (Gates 2012; p.493). Therefore, in comprehending the actions of black women that were fundamentally motivated by their desire for freedom, equality and independence their intersectional positioning within the wider context of society is of the utmost importance. Consequently, by implementing the foundations of this approach the one-dimensionality and generality of exclusively assessing a single individual is removed such that the individual does not essentially depict the true story of the black women’s role in the African American struggle for freedom and the hardships they had to suffer during t he course of their journey. In accordance with the observations of this framework of analysis the foundations of black women’s historical role in the political advancement of African American agenda is said to be an amalgamation of racism and sexism (Gates 2012; p.494). Collier-Thomas and Franklin (2001; p.2) suggest that even though, stories which reflect the selfless participation of African American women in the civil rights movement have only come to light by writers and researchers in recent decades these assessments have provided a comprehensive view of the state of black women in various epochs which is indicative of their tremendous progress to the present day. The foremost aspect in the critical evaluation of the contributions of black women in the African American freedom struggle

Definition And Scope Of Relationship Marketing Marketing Essay

Definition And Scope Of Relationship Marketing Marketing Essay This chapter aims to evaluate the theoretical opinions of different theorist towards relationship marketing (RM) based on the objectives of determining the definition and scope of RM as well as understanding the different determinants and strategies used in RM and understanding current academic and industrial views and opinions on the values and effectiveness of RM. 2.1 Definition and scope of Relationship Marketing Relationship Marketing (RM) has been defined by various theorists and each has given their respective viewpoints about RM. In order to simplify and understand RM, an analysis by Palmatier (2008) of some well-known definitions by various theorists is illustrated to narrow down and obtain the essence of what is RM. The analysis is based on two key aspects found in RM (e.g. Gronroos 1997; Sheth and Parvatiyar 2000). The first aspect deals with strategies across stages of the relationship lifecycle and thereby suggests that a relationship is a process that develops over time through typical strategies (Dwyer and Oh 1987; Wilson 1995). The second aspect is the scope of RM activities; as some definitions only include customer relationships, and others include relationships with different stakeholders such as internal departments, competitors, customers and suppliers. The table below illustrates the common RM definitions by different theorists and identifies the stages the respective defini tions cover as well as the scope of the definition. Definition Stages/ Strategies Scope Attract/ Create/ Establish Enhance/ Develop Maintain Customers only Stakeholders Attracting, maintaining, and enhancing customer relationships. Berry (1983, p. 25) RM refers to all marketing activities directed toward establishing, developing, and maintaining successful relational connections. Morgan and Hunt (1994, p. 22) To establish, maintain, enhance relationships with customers and other stakeholders, at a profit, so that the objectives of all parties involved are met, where this is done by mutual exchange and fulfillment of promises. Gronroos (1997, p. 407) Based on synthesis of 26 definitions of RM: organization engaged in proactively creating, developing and maintaining committed, interactive and profitable exchanges with selected customers [partners] over time. Harker (1999,p. 16) RM is the ongoing process of engaging in cooperative and collaborative activities and programs with immediate and end-user customers to create and enhance mutual economic value at reduced cost. Sheth and Parvatiyar (2000,p. 9) RM is a philosophy of doing business, a strategic orientation that focuses on keeping and improving current customers, rather than acquiring new customers. Zeithaml and Bitner (2000) As illustrated above in the table all definitions excluding Sheths and Parvatiyars have covered all the relationship lifecycle stages in their respective definitions of RM which are:- Establishing, is the stage of RM or marketing process of advertising and attracting new customers towards a brand or product, Little Marandi (2003). Enhancing is the process differentiating from competitors offerings where more attractive offers and benefits are offered to customers (e.g. sales and price drops), Coyles Gokey (2002). Maintaining is the extra effort taken by sellers to retain and ensure that their existing customers obtain continuous benefits from the product or service they have to offer (e.g. loyalty scemes), Morgan Hunt (1994). Morgan, Hunt and Gronroos have explained RM to cover the scope of not only customers but other stakeholders as well; however the scope of RM in this research study will only consider customers. Therefore the analysis of RM definition suggested for this research study is RM is a continuous marketing activity which involves establishing, enhancing and maintaining customers loyalty towards a certain product or service that is being offered by the seller involved. 2.1.1 Relationship Lifecycle The relationship lifecycle consists of the different stages (establishing, enhancing and maintaining) as aforementioned in the definitions of RM. Various RM theorists such as (Kotler, 2000; Jap Ganesan, 2000; White, 2000; Zineldin, 1996) illustrated the relationship lifecycle according to the respective stages and definitions of RM. Therefore the relationship lifecycle differs with additional stages in certain RM lifecycles by different theorists of RM (Little and Marandi, (2003: 69)). A suitable relationship lifecycle according to the agreeable definition of RM for this research study is illustrated below:- Figure 1 Relationship Lifecycle Source: Adapted from Little Marandi (2003) Relationship Marketing Management. The cycle above illustrates up to the stage of maintaining a customer relationship. However several definitions for example White (2000) Jap; Ganesan (2000) suggest that relationship lifecycle declines after the maintaining stage. Morgan Hunt (1994) argued that, due to carelessness in handling the relationship it may decline but there is also a possibility of the relationship between the buyer and seller remaining constant, in cases where customers are continuously rewarded for their loyalty towards a certain company or continue to perceive value, (Morgan and Hunt (1994:22); Little Marandi (2003:70)). 2.1.2 Understanding Perceived Value Baines, Fill and Page (2008) explains value is the customers estimate of the extent to which a product or service can satisfy their need. Customers determine a products value by considering alternative solutions and the costs associated with satisfying their need. For example if a customer is to purchase a shower gel, there will be many alternatives of purchase, however a customer will chose from a seller that provides additional value to its product, for example a 20% extra amount of the shower gel for the same price. Added value to a product such as, a good price, special offers, and good customer service will lead to high customer satisfaction, (Baines, Fill and Page (2008:672)). History of Relationship Marketing Research on the history of marketing suggest that marketing emerged in the beginning of the twentieth century, however there is no evidence as to when the theory of marketing actually emerged. During the industrial age, exchange occurred in the local markets, where farmers and craftspeople (producers) sold their products directly to end users. Producers represented both manufacturers and retailers, and embedded relationships between producers and consumers provided the trust and business norms necessary to conduct the transaction because few institutionalized protections existed, (Palmatier (2008:8)). Gronroos (1994) argues that RM is a paradigm shift in marketing from the previous concept of the marketing mix and the Four Ps of marketing (product, price, place place) which was introduced to the academic world in the 1950s by Neil Bordan. Groonroos also states that the marketing mix is a list of marketing variables that has become obsolete therefore the marketing academic occasionally offers additional Ps to the list, thus this proves that the marketing mix is very limited. Type of Model Theorist (Year) Scope 4Ps McCarthy (1960) Product, Price, Promotion, Place 5Ps Judd (1987) Product, Price, Promotion, Place, People 6Ps Kotler (1984) Product, Price, Promotion, Place, Political power, Public perspective 7Ps Booms Bitner (1981) Product, Price, Promotion, Place, Participants, Physical evidence, Process Source: Gummesson, E. (1994) Making Relationship Marketing Operational, International Journal of Service Industry Management. The changes in the marketing environment and the various factors that contributed to customer sophistication are; globalisation internationalisation of markets; continuous development of technology; increasing brand competitiveness among customers and fragmentation of media, Little Marandi, (2003). These factors have contributed a gap in the market which became a need for a new approach to retain customers, to gain their loyalty and to establish competitive approach. Therefore Gronroos (1994) states that RM can be said to be an evolved strategy to the marketing mix approach, which assists in obtaining sustainable competitive advantage and retain customers in the long run. However there is no evidence to when it was actually implemented but research by Palmatier (2008) suggest that RM emerged as a separate academic domain of marketing in the 1980s and it became more comprehensible in the 1990s from a historical perspective. Among those who were contributory in developing the concept of RM were Evert Gummesson at Stockholm University and Christian Gronroos at the Swedish School of Economics in the early 1980s (Gronroos (1994;4); Little Marandi (2003;11); Palmatier (2008;9). Effectiveness of Relationship Marketing Many theorists have researched on the subject and made different judgments on the effectiveness of RM, some of whom are Reichheld (1996) who argues that the smallest efforts in customer maintenance can increase company profit because it costs less to serve long-term customers; loyal customers will pay price premium as well as generate word-of-mouth recommendations to other potential customers. A study by Reinartz and Kumar (2000) claims that loyal customers cost less to serve and are usually willing to pay more for product varieties than non-loyal customers, as well as acted as word-of-mouth marketers for the company. While McKenna (1993) claims that long-term customer relationships helps gaining competitive advantage which leads to higher lifetime profit for firms. Correspondence of RM with other marketing concepts RM shares some similarities with other marketing concepts such as, customer relationship management (CRM) and brand equity. Williams (2006) defined CRM as an information industry term for software, and Internet capabilities that help an  enterprise  manage customer relationships in an organized way. While Payne Frow (2005) stated that CRM is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers using the potential of information technology. Kotler Armstrong (2009) maintains that CRM involves building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with all aspects of acquiring, keeping and growing customers. From the various definitions of CRM above Palmatier (2008) concludes that if RM is the skill of relationships, then CRM represents its application. Keller (1993) argues that brand equity represents different effects of brand knowledge on customer action, for example customers behave more favorably towards a product when they can identify the brand. While Rust, Lemon and Zeithaml (2004) maintain that brand equity is a product-centered concept that does not capture drivers of customer behavior completely. Although RM and branding activities similarly focus on building intangible customer assets that positively influence customer loyalty, purchase behaviors, or financial performance while reducing marketing costs, they differ fundamentally where branding focuses on products with extensions to firms whereas RM focusses on relationships and their extensions to firms. However the effect of brands and relationships on a customers attitude towards the firm is difficult to distinguish, Palmatier (2008). Strategies of Relationship Marketing A strategy is a senior managements plan of action with which the effort of the staff is coordinated, Waterman et al (1980). Little and Marandi (2003) argues that RM strategies assist to manage the assortment of the customer to ensure an even flow of profits in the long term, and to determine when relationships should be established, enhanced and maintained. As Groonroos (1996) points out, however, the essence of RM is in the organisations processes, rather than its planning. Little and Marandi (2003) illustrates the key strategies as follows; establishing relationships involves target marketing techniques and advertisement programmes that are able to communicate relevant value. It is also established by simplifying the service offer by giving clarity regarding the benefits and terms and conditions of payment and use as well as encouraging trial. Relationships with customers can be enhanced by differentiating among competitors offerings. Relationships are maintained by not neglecting existing and safeguarding the customers satisfaction with and trust in supplier. It is also done by communicating with customers for building successful long-term relationships, by fostering trust and creating customer satisfaction as well as rewarding loyalty as customers remain loyal for as long as the perceived benefits outweigh the perceived sacrifice. Determinants of RM Outcomes Several theorist have mentioned different determinants of lengthening the lifetime value of an existing customer, such as Olivers (1981) model of customer satisfaction suggests that quality of the product or service offered by the seller is one of the most essential to obtain customer satisfaction which will later attract the buyer to return and buy the same product again. Whereas Hennig-Thurau et al. (2002) proposes that loyalty benefits are essential to obtain customer long term relationship, as every giving expects a return, even customers expect their share of return after shopping from a particular seller. An example of a loyalty scheme is the loyalty card which helps hooking up customers to buy from a particular seller to obtain benefits such as discounts from that particular seller. Hennig-Thurau et al. also stated price, customer service and convenience as other factors that drive relationship marketing outcomes. The relationship between price and quality are parallel to each other. Customers are willing to pay extra to obtain better quality products, however customers naturally get attracted to lowest prices that offer a reasonable quality and quantity for the amount paid for. Another essential part of retaining an existing customer is during and after sale service. This gains customer trust and satisfaction as they are given the liberty and ease to exchange, return and obtain additional information about the product or service they purchased. Convenience created for customers such as a strategic location (nearby their housing arrears) and is accessible at any time makes customers to frequently return. Dibb et al. (2006) argues that CRM systems which uses technology that allows marketers to practice effective customer maintenance strategies by monitoring, rewarding and reminding them about goods and services, is a major factor for developing RM outcomes. Technology is also used to ease the process of buying for customers, for example, having an online site that allows customers to purchase, refund, review and complaint at anytime and anywhere and having self-service cashier machines at stores and etc. Humby et al. (2007) also recognize product range as a determinant because it influences daily and frequent business transactions, which also influences the convenience factor aforementioned. Outcomes of Relationship Marketing RM determinants that are applied in a certain company to eventually obtain outcomes that bring an overall increase in the profit margin of a company, Little and Marandi (2003). These outcomes are classified into two key main RM outcomes that lead to customer loyalty which are trust and commitment, Morgan Hunt (1994). Trust is defined as willingness to rely on an exchange partner in whom one has confidence, Rotter (1967). The literature on trust argues on the confidence of the buyer towards the seller which results from the firm believed to be reliable and has high integrity and is responsible for their actions, Morgan Hunt (1994). Commitment is the variable believed to be central in distinguishing social from economic exchange, Cook Emerson (1978). For a company to achieve commitment from a customer is the most challenging task, as customers are vulnerable towards better quality and price offered elsewhere. To be able to maintain a committed relationship with a customer a firm has to keep updated with attractive return benefits for customers to continuously shop from them, Little and Marandi (2003). The commitment and trust theory (Morgan Hunt, 1994) suggests that RM can be achieved if customer satisfaction is exceptionally high. Customer satisfaction is achieved when all the determinants of RM are applied and practiced well by the firm. Highly satisfied customers will increase customer loyalty as well as spread the word of mouth to their circle of communication which gives a high possibility of attracting new customers. Demographic factors influencing Relationship Marketing Demographic factors such as age, gender, income, location, occupation and education are used to target consumers for marketing purposes, Schmidt Spreng (1996). Consumer behavior differs by demographic factors as Gaurav (2008) argues that significant gender difference in the trust loyalty relationship shows that women are significantly more loyal than men at higher levels of trust. Klein and Ford, (2003) maintained that the age of consumers is positively linked with knowledge and experience, such that older consumers could be more committed than younger consumers. According to Kotler et al. (2009) place or location of a business entity influences the type of target customers it attracts as well as the convenience it delivers to the consumers. Aforementioned demographic factors, such as gender, age and place are clearly linked to RM and therefore are used for this study. Criticism of Relationship Marketing Although there are many marketing theorist supporting the RM concept, however the subject is not without its critics. Blois (1998) has criticized RM by stating that developing a relationship inevitably results in some loss of control over matters such as resources, activities and intentions. Blois continues his argument by stating that a relationship is subject to continuous change, with an uncertain future which is determined by its history, current events and the parties expectations of future events. Other than that effort is required to build and maintain a relationship. This can be viewed as an investment and a maintenance cost. Moreover there is always a need to prioritize the use of limited resources and, hence, it may not be possible to pursue all of the individually attractive opportunities. Additionally, some relationships may be irreconcilable with an existing relationship. Reinartz Kumar (2005) adds that although some companies are happy with the results of their RM prog rams, yet they are unable to identify precisely the factors that explain such success, Summary The literature review enclosed different definitions of RM by various theorists which all proposed three different stages of RM which are establishing, enhancing and maintaining relationships; and the scope of RM which focuses upon stakeholders or customers only, however this analysis will only take customers into consideration. It then continued to discuss on the strategies used by RM which explains tactics to manage the relationship across the different stages of RM aforementioned, which are establishing, enhancing and maintaining relationships. It also includes view and opinions of different theorists regarding the effectiveness of RM. Followed by the views of theorists about the determinants of RM which lead to a discussion on several theorists views and opinions on how a seller-customer relationship is build. In order to test the opinions of the theorists between the relationship of RM determinants, customer satisfaction and word or mouth marketers four hypotheses are drawn out which are illustrated in Figure 2. An overview of the literature review is summarized in Figure 3. Figure 2 Hypotheses drawn from RM statements by theorists Figure 3 Process of Relationship Marketing The effectiveness and values of RM were further elaborated by discussing the relationship lifecycle and customers perceived value which explained the criteria of RM as well as the importance of having it and how do customers perceive it. Although some theorists claimed it as effective others such as Blois condemned the effectiveness of RM.

The Role of Ethnicity and Race in the Way Audiences Interpret Media Mes

The Role of Ethnicity and Race in the Way Audiences Interpret Media Messages According to the sociological definition of race and ethnicity, there is a close interrelation between race and ethnicity. Race has not been defined by the biological difference that it is stood on the social construct. Race does not discriminate the skin color from others which is related to the ethnicity. Race is defined on the social construct which based on physical and cultural features (Fulcher & Scott, 2007). ‘Ethnicity is a general category for describing collective identities’ (Fulcher & Scott, 2007:200). Ethnicity is based on the cultural and historical background that it means the people in this ethnic group is sharing the same language, religion and same experience of life. Ethnicity is the ethnic characteristic for the specific race. Ethnicities represent the role for separating the different race. In terms of race, people might have the racism to the different culture of others which might base on the historical colonization, the control of the western culture and so on (Fulcher& Scott, 2007). This racism also occurs in the media. The western media may intentionally neglect the people of Black or Asian. Media are more likely to use the white people as their main character. Although media has increased the number of the Black and Asian people in recent year on the screen, there is still the inequality in the media product. The Black and Asian people might totally disappear in some scene which is shot in the place with the large number of Black and Asian people (Ross & Playdon, 2001). This phenomenon provokes the anger and dissatisfaction of the Black and Asian people. Also, media may offer the wrong information for those minorit... ...rom you born to die that race is innate for everyone. In this world, everyone is equal that each person might have the same right to stay in this society. Works Cited Fulcher, J. and Scott, J., (2007) Sociology 3rd ed., Oxford : Oxford University Press Ross,K.,(2001) White Media, Black audience: Diversity and Dissonance on British Television in Ross, K. & Playdon, P.(eds.) Black marks : minority ethnic audiences and media, London: Ashgate Dines, G. & Humez, J.M.(eds.) (2002) Gender, race, and class in media : a text-reader London : Sage Dickinson,R., Harindranath, R. & Linnà ©. O.,(1998) Approaches to audiences : a reader, London : Arnold Saltzis, K.(Professor), (2010 February 23) CULTURAL STUDIES AND THE AUDIENCE Lecture 5, University of Leicester, UK Downing, J. & Husband, C. (2005) Representing race: racisms, ethnicities and media, London: SAGE

Communications Journal Essay

Write a 700- to 1,050-word journal entry in the narrative style. Refer to this week’s readings to inform your responses. Describe the flow of information in your company. In your journal, discuss the following: The intrapersonal, interpersonal, group, organizational, and intercultural levels of communication within your company How information travels up, down, and across your organization and how it relates to the basic communications model The functions of the Y hierarchy of managerial communications. Does it apply to your organization’s communication hierarchy? A comparison of at least three managerial communication approaches you have observed in your organization At least three potential barriers to effective communications that exist in your company Format your journal entry consistent with APA guidelines. Information flow within an organization is just one key element to any organizations success. During this entry I will be describing the communication levels of Cubic, which is currently the organization that I work for. How that information flow from top to bottom, and the communication of the upper level management. I will also be comparing three managerial approaches within the company that I have observed, and three potential barriers to the communication within my organization. The intrapersonal, interpersonal, group, organizational and intercultural levels of communications are all on display within the Cubic organization. There are multiple Taff’s within building 990 on Fort Irwin providing the same product for the government. Each Taff is comprised of six to nine personnel who are continuously communicating to provide a product for the government. Interpersonal communication is continuously conducted within each group so that nothing ever falls between the cracks. Indi viduals are always communicating with themselves due to the constant mission changes and be able to adapt to change quickly. There is a very diverse workforce here also, mostly all retirees but from many different cultural and ethnic backgrounds. As mentioned previously we generally work in small groups and communicate like one. It is almost like every Taff is its own little click,  we talk about others and they talk about us. So outside of our Taff we can generally be considered rivals in a matter of speaking. Information travels generally in one direction from our customer (Government) to us. There are occasions when we have a little say so in the actual product but for the most part it is a one-sided show. We have the Government, site manager Paul Zamora, our Taff Lead is Clarence Butler, and then there is the Taff. Generally the government provides Paul with marching orders that are eventually passed to out Taff lead Mr. Butler and we perform the tasks necessary to meet the quota of the government. The channel used is generally internet from the sender (government) to the Taff, via site manager and t aff lead. The feedback would be the product produced by the individuals working in the taff, and as long as the product meets the standards of the sender all is in good working order. The functions of Y Hierarchy of managerial communications do exist within this organization. Our manager is continuously creating and encouraging a wonderful work environment and providing opportunities for employees to take the initiative and self-direction. Management is always looking for new ways for employees to make significant contributions within the organization. Behavioral, empowerment, and contingency are the three managerial communication approaches that I have observed within the organization that I currently work for. Empowerment is the distribution or entrustment of power or authority to his or hers subordinates within an organization. Generally used when upper management is out of work for certain amount of time. Empowerment also encourages the employees to get more involved with the organization. The contingency approach is seen a lot in our Taff, Mr. Butler knows that there is more than one way to skin a cat and whichever way produces the best result is generally the path that is taken. This is probably the approach seen mostly around the Cubic organization because of the results that are produced. Behavioral approach comes with trust and individual character. Managers have been seen trusting and respecting the employees more now than ever due the product that the taffs put out for the military customer. Personality, emotional, and physical are the three potential barriers to effective communication within the Cubic organization. Everyone here has their own personality and that can sometimes create an issue throughout the  business day. Individuals are loaded with many traits that create personal attitudes, approaches, angles, quirks and different views on the world. There are many occasions in which this trait has stalled communication between two individuals and in some case hurt the overall product. Emotional barriers can be the worst. There are many individual at cubic that let things go straight to the head and forget that we are at the workplace. Emotions should not be brought to work with you at all, you should be able to brush things off and move on with the job. Managers are often seen using a softer touch to get through to the individuals with emotional issues. Physical barriers are one of the most common around my work place. There are many occasions that we are working with a wall between co-workers and with communication being the key to our success problem will generally arise on occasions. We have made complaints on many occasions with the same results â€Å"deal with it†.

Rhetorical Definition and Examples Syllepsis

Rhetorical Definition and Examples Syllepsis Syllepsis is a rhetorical term for a kind of ellipsis in which one word (usually a verb) is understood differently in relation to two or more other words, which it modifies or governs. Adjective: sylleptic. As Bernard Dupriez points out in A Dictionary of Literary Devices (1991), There is little agreement among rhetoricians on the difference between syllepsis and zeugma, and Brian Vickers notes that even the Oxford English Dictionary confuses syllepsis and zeugma (Classical Rhetoric in English Poetry, 1989). In contemporary rhetoric, the two terms are commonly used interchangeably to refer to a figure of speech in which the same word is applied to two others in different senses. EtymologyFrom the Greek, a taking Examples E.B. WhiteWhen I address Fred I never have to raise either my voice or my hopes.Dave BarryWe consumers like names that reflect what the company does. We know, for example, that International Business Machines makes business machines, and Ford Motors makes Fords, and Sara Lee makes us fat.Anthony LaneAna... first meets Christian Grey at Grey House, which is home to Grey Enterprises, in Seattle... Ana, ushered into his presence, stumbles first over the threshold and then over her words.Robert HutchinsonVegetarianism is harmless enough, though it is apt to fill a man with wind and self-righteousness.Sue TownsendI searched for a sign that she had witnessed more of Mrs. Urquharts scandalous behavior, but her face was its usual mask of Max Factor foundation and disappointment with life.Charles DickinsMiss Bolo rose from the table considerably agitated, and went straight home in a flood of tears, and a sedan chair.Ambrose BiercePiano, n. A parlor utensil for subduing the impenitent visitor. It is operated by depressing the keys of the machine and the spirits of the audience. James ThurberI finally told Ross, late in the summer, that I was losing weight, my grip, and possibly my mind.Margaret AtwoodYou most likely need a thesaurus, a rudimentary grammar book, and a grip on reality.Tyler HiltonYou took my hand and breath away.Mick Jagger and Keith RichardsShe blew my nose and then she blew my mind.Dorothy ParkerIts a small apartment. Ive barely enough room to lay my hat and a few friends. Observations Maxwell NurnbergZeugma, syllepsis- even dictionaries and linguists find it difficult to agree on which is which. They agree only that what is generally involved is a verb (or some other part of speech) that is doing double duty. In one case theres a syntactical problem; in the other, a verb has two or more objects yoked together, objects that are not compatible, since for each the verb is used in a different sense; for example, He took his hat and his departure.Kuang-ming WuSignificantly, zeugma or syllepsis is word-yoking often because it is meaning-yoking. In opening the door and heart to the homeless boy, for instance, opening the heart opens the door, for it is the heart that opens or closes the door; to open yokes the heart inside with the door outside. To open performs a zeugma-activity. Or is it syllepsis? In any case, metaphor performs both functions . . .. Metaphor is a zeugma(-syllepsis) yoking two matters under one word (verb), yoking old and alien, past and future. Pronunciation: si-LEP-sis

Civil Action Plan Paper Teen Drinking †Health Essay

Civil Action Plan Paper Teen Drinking – Health Essay Free Online Research Papers Hi, my name is Marshall Mathers, I’m an alcoholic†-eminem, â€Å"I sip a Heiniken brew, for my deceased crew†- Nas. These are just two of thousands of quotes in songs referring to alcohol. This can be very influential towards teens who listen to this music to drink at a young age. But then again, what does not? Alcohol is in movies, songs, advertisemnts, pictures, tv shows, and at home used by parents, or other teens. So, with all of these influences, why do 75% of parents believe that their teen does not drink, when over 80% of high school students have at least once had alcohol? Also, why has the government not stepped in to specifically help out teen drinkers through AA type meetings? There are also no non-profit orgainizations geared specifically towards teen drinkers. The most common and perhaps only influential anti-teen drinking addressing would be a brief lesson in heath class. This is not enough. This then leads to many problems, and my groups civil action plan. Parents, and even the government, seem to be ignorant to the fact that children are drinking which is why my group had come up with a support group for teen drinkers. It is first best to hear the teen drinking statitics before anything. Beware, because these first few facts are shocking. The average age for boys to first try alcohol is 11, and is 13 for girls. The average age at which Americans begin drinking regularly is 16 years old. 60% of high-schoolers drink weekly. 11% of alcohol that is consumed by America is consumed by teenagers. Drinking such large amounts at such young ages can lead to serious problem; both mentally and physically. Teenagers, as everybody knows, can be and are very irresponsible. They think not of the consequences, because they only think of the short term benfits. This is why teens are three times more likely to drive drunk then adults. One leading cause of this is because a designated driver, better know as DD, is never established before hand. When that 12:00 am call from the house arrives, by this point, the een and his friends are all unablke to drive. The most important thing to the teen is making it home on time without getting in truoble; not about driving drunk or making it home ALIVE. This is why in our teen drinking anonymous program a DD will be a big topic. The three leading causes of death for 15- to 24-year-olds are automobile crashes, homicides and suicides alcohol is a leading factor in all three. If teens see the consequenes of drining impaired and the importance of a DD, lives will be saved. It is a proven fact that children that have been informed about alcohol and warned of the dangers by their parents are less likely to drink. This will be another part of our civil action plan. Informing parents to tell their children is very crutial. Sending out fliers to homes stating things such as how many American teens/ high school students drink, how many are in drunk driving accidents, and the statistical benefit of teaching your child, young or old, the harms of drinking will have a great impact.if parents preach at home their dissatisfaction of underaged drinker will make young children less likely to drink, and make already drinking teens think twice about what they are doing. Behavioral and drug problems also come hand in hand with teen drinking. Teens age 12 to 17 who use alcohol are more likely to report behavioral problems, especially aggressive, delinquent and criminal behaviors, according to findings of a new study released by the Substance Abuse and Mental Health Services Administration (SAMHSA). The study further revealed that teen alcohol users wether they are heavy or light drinkers report they are more likely to use illicit drugs than non-drinkers. Teens who were current heavy drinkers were 16 times more likely than non-drinkers to have used an illicit drug in the past month. Light drinkers were eight times more likely to have used an illicit drug in the past month than non-drinking adolescents. This is another big problem with take drinking. Many people believe that marijiuana is a gateway drug; once one uses weed enough times theyb want to move on to more â€Å"hardcore† drugs to get a better ad more lasting high, or just for fun. Th is concept can then be applied to alcohol. If alcohol, as it is statistically shown, is in a way a stepping stone to use gateway drugs such a marijiuana, why is alcohol not taken as seriously for teens as marijiuana? The CAP orgainzed group, Teenage Drinker Anonymous or TDA, will show the connection between drugs and alcohol. The task of the Civil Action Plan is to develop solution to a particular issue, and the issue had to be a social issue. Teens who drink are a group in society who suffer from an injustice, because they are unaware of the facts and consequences of drinking. The expert briefly interviwed, Peter Rupert, volunteers a few times a month to work at AA meetings. He agrees that alcohol should be talked about in homes at a young age to prevent teen drinking. He also stated that teens who drink are a group of people who â€Å"suffer from a lack of knowledge†. Setting up the TDA groups will be open to both drinkers, and non-drinkers who would jut like to hear the facts. Fliers will be sent out at school and to homes regarding the amount of teens statistically drinking and what can lead from teen drinking. The fliers and posters will raise a physical awareness. The meetings will be very welcoming and non-judgemental. Hopefully with the TDA orgainization and all the fliers and post ers, awareness of this social injustice will be raised. 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Collaborating Community Nursing and Faith Based Nursing Essay

Collaborating Community Nursing and Faith Based Nursing - Essay Example In the same way community based entities offer sensitive patient care and high quality health care to cater for the diverse health care needs in the population. The idea of faith nursing is widely referred to as parish nursing was started in 1985 and has developed immensely to date into one of the most popular forms of the nursing practice in the community setting (DeHaven, 2004). The revolutionary concept works towards incorporating healing and faith and concentrates on promotion of health within the confines of the values, beliefs and practices of the church. More importantly the concept links parishioners to the church through the provision of respect and compassion to the basics of health care. Cooperation between faith-based communities and parish nurses is beneficial to all members of society especially those that are marginalized as well as those that have not been covered by a health insurance cover (Burns and Grove, 2010). To start with this cooperation facilitates access to health care mainly to the individuals that have been isolated in society. This includes the elderly, the homeless and individuals from minority groups in the population (DeHaven, 2004). For instance, a parish nurse visited an elderly woman who was locked up and was ailing from pneumonia and found that no one had visited her or even tried to call her in a period of two months. This is a highly common occurrence especially when dealing with homebound individuals that cannot access health care. This cooperation facilitates the development of a medical schedule through the warm presence of the parish nurses. They go ahead to explain the purpose of the schedule and the anticipated results (Burns and Grove, 2010). At the end of every session recite a prayer. This is important in the overall healing process as well as patient participation (DeHaven, 2004). The current health care

Nation Branding Essay Example | Topics and Well Written Essays - 500 words

Nation Branding - Essay Example In as much as the country has various setbacks, there are various ways the country can exploit in order to realize positive image overseas. The world economic outlook of a country is a tremendously influential factor, which can either attract or chase investors. It is in this regards that many countries try to maintain an economic outlook, which draws a positive picture, thereby attracting investors. This is an opportunity; Japan can use to brand, the county’s image, considering stability, which the country has, witnessed from the past (Dinnie 10). For example, it is a country in the midst of transforming its tax system from the previous large system tax-free saving accounts to lowered individual marginal taxes. The new system allows a reduction in statutory corporation rate. This is a chance, which investors can make use of in various areas of investment. In as much as the new tax system takes into effect a new income tax, it gets evidenced that it encourages investors. Consequently, Japan is a country endorsed with many tourist facilities, which it can use to collect revenue from tourists. For instance, Kobe tourist attractions spread like a ribbon for a distance of 30 km (Kis 23). The city is endorsed with various facilities including the Akashi Kaikyo Bridge and Arima, one of the oldest areas of Japan characterized by many springs and steam jets. Tourism is a sector, which helps in the collection of many funds from tourists and has seen the economic growth of many institutions. This, therefore, is a chance the Japanese government can use to brand the country, hence changing the outlook from the various world perspectives (Jincui 01). Last but importantly, Japan is one of the countries considered secure in terms terrorist attacks, as well as minor security problems. As compared to other countries like the United States of America, Japan does not have political enemies. This makes it a neutral country, which when invest or